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Esports Business and Entertainment, BA

The Esports Business and Entertainment program provides hands-on experience in the multibillion dollar gaming industry.

You will begin on day one with courses in the major, which provides four years of practical skills based learning. The program will immerse you into various components of the field such as business, governance, marketing, communications and event management. Program assignments and projects will include creating content, looking at viewership and how to improve it, live streaming events, all the way to planning and delivering competitions.

Upon completion, you will have gained knowledge and impressive experience that is comparable to those who have been working in the industry.

Your Degree Plan The 91ÌÒÉ« Difference Learn by Doing Careers and Outcomes Meet Your Community Places and Spaces Frequently Asked Questions Admission Requirements Tuition and Aid Take the Next Steps

Your Degree Plan

Intro

91ÌÒÉ« Esports team poses with Red Bull Campus Clutch trophy.

In an ever-evolving field with increasing opportunities for professional growth, 91ÌÒɫ’s Esports Business and Entertainment program offers the chance to develop a well-rounded skill set and gain exposure to esports in contemporary society. You will learn about business, governance, marketing, event management and health and wellness in esports.

  • Esports majors practice industry skills in association with the varsity Esports team and at hosted tournaments and events. By incorporating actual projects into courses, you will gain hands-on experience.
  • Focusing on one of our two areas of emphasis — Esports Business Development or Esports Marketing — allows you to further tailor your expertise in the areas that interest you most.
  • By the end of the program of study, you will have completed an internship that provides valuable industry experience. Additionally, you will graduate with a polished resume and robust portfolio so that you are better prepared to enter the workforce.

Tailor this major to your interests by taking one of these courses as you pursue your degree:

  • BCOR 310:
    Esports Business

    Students will learn about the esports market as a sub-set of the larger gaming industry. The course will explore the different roles of the developer, publisher, esports organizations, and the esports teams, what kinds of investments are relevant to each of those stakeholders, and what their financial concerns are.

  • SM 321:
    Esports Governance

    This course provides an in-depth look at the governance and structure of esports. Students will examine esports leagues, teams, gaming publishers, and current events happening in esports with a focus on the law and ethical adherence to rules governing these competitions.

  • SM 322:
    Esports Marketing

    Students in this course will be given an overview of the esports industry and its connections to the broader entertainment and communication industries. The course will explore the relationship between individual talent (from players to influencers) to professional organizations and the esports companies and how promotions, sponsorship, and marketing strategies can be developed to the benefit of all the stakeholders.

  • ESPT 191:
    College Orientation and Esports Career Exploration

    The course is designed to better prepare learners for the collegiate experience. Participants will learn study best practices, how to navigate the 91ÌÒÉ« curriculum catalog, and other pertinent information regarding a successful academic career. In addition, students will learn the different career paths within esports, and the necessary skills required to enter the various esports career pathways.

  • ESPT 201:
    Esports in Contemporary Society

    Examination of the current events and societal issues that impact the esports industry. Additionally, students will explore past examples of controversy within esports to determine the outcomes. Participants will utilize past, and current ethical, moral, and philosophical issues to learn how to problem-solve and engage in civil discourse.

  • ESPT 420:
    Esports Event Management

    The course will equip students with the knowledge to plan, organize, and execute esports-related events. Learners will learn the basics of event management through the lens of the emerging esports industry. Concepts such as risk management, marketing, entertainment, and management will be discussed and applied to successfully host an esports event.

  • ESPT 480:
    Esports Senior Capstone: Career Preparation and Readiness

    Students will apply esports knowledge to their collegiate esports experience. Prepares students for careers in esports and related disciplines. Participants will learn best practices in applying for jobs, practice networking with peers and industry professionals, and discuss necessary skills for an esports-related career. Learners will apply esports experience and knowledge to organize/carry out virtual panel to address a topic in esports.

  • ESPT 491:
    Esports Professional Field Experience

    PR: Consent. (May be repeated up to a maximum of 18 hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development.

Tailor this major to your interests by focusing your coursework in one of these areas:

  • Esports Business Development

    The area of emphasis in Esports Business Development will provide expertise to students in the Esports Business and Entertainment major to become successful entrepreneurs and business owners and/or operators.

  • Esports Marketing

    The area of emphasis in Esports Marketing will provide expertise to students in the Esports Business and Entertainment major to increase their ability to market their personal brand, events, reach different target markets and utilize different media platforms.

Take advantage of special options related to this major:

  • Honors

    Expand your curiosity — and enhance your curriculum — through the 91ÌÒÉ« Honors College. Two programs are offered: for first- and second-year students and for third- and fourth-year students.

The 91ÌÒÉ« Difference

What sets this program apart from its competitors?

  • Provides a comprehensive esports experience (competition, curriculum and community).
  • Develops and expands one's cognitive, hard, social and emotional skill sets.
  • Best-in-class competition and coursework.
  • Faculty have extensive industry knowledge and academic experience.
  • Delivers transferable skills so you can enter a career in esports or have the skill sets to enter other industries/disciplines.
  • By the end of your 91ÌÒÉ« esports experience, you will be prepared to excel in your career.
Scholarships

Over 92% of 91ÌÒÉ« freshmen receive grants or scholarships (2022-2023).

Learn more

Learn by Doing

Learning happens outside the classroom. Get involved.

Network with professionals in your field as a student member of:

Global leaders in esports, business and interactive entertainment companies offer prospective opportunities in marketing, tournament operations, event management, policy creation and implementation, and business operations and development.

Attending college will prepare you for many things. The Esports Business and Entertainment major will give you the following skills:

Hard Skills

  • Management
  • Business administration
  • Event and facility management
  • How to leverage digital media
  • Marketing
  • Project management

Soft and Social Skills

  • How to build and maintain interpersonal relationships
  • Effective communication
  • Leadership
  • Professional networking
  • Managing success and coping with failure
  • Critical thinking

Live, study and pursue outside-the-classroom learning in a that shares your interests:

Outside of the Evansdale Crossing building.

What you learn outside of the classroom is just as important as what you learn during class. We’ll help you follow your curiosity.

Careers and Outcomes

How does this degree prepare students for a career?

Executive Secretaries and Executive Administrative Assistants

Provide high-level administrative support by conducting research, preparing statistical reports, handling information requests, and performing clerical functions such as preparing correspondence, receiving visitors, arranging conference calls, and scheduling meetings. May also train and supervise lower-level clerical staff.

Median Salary: $70,310

Possible job titles include: Administrative Assistant, Administrative Secretary, Executive Assistant, Executive Secretary.

Explore Career

General and Operations Managers

Plan, direct or coordinate the operations of public or private sector organizations. Duties and responsibilities include formulating policies, managing daily operations and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing or administrative services.

Has a Bright Outlook

Median Salary: $101,280

Possible job titles include: General Manager (GM), Operations Manager, Store Manager, Business Manager, Operations Director, Plant Superintendent.

Explore Career

Education Administrators, Postsecondary

Plan, direct or coordinate research, instructional, student administration and services and other educational activities at postsecondary institutions, including universities, colleges and junior and community colleges.

May require a Graduate Degree

Median Salary: $102,610

Possible job titles include: Academic Dean, Dean, Provost, Registrar.

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Entertainment and Recreation Managers, Except Gambling

Plan, direct, or coordinate entertainment and recreational activities and operations of a recreational facility, including cruise ships and parks.

Has a Bright Outlook

Median Salary: $73,460

Possible job titles include: Entertainment Manager, Recreation Manager.

Explore Career

Social and Community Service Managers

Plan, direct or coordinate the activities of a social service program or community outreach organization. Oversee the program or organization's budget and policies regarding participant involvement, program requirements and benefits. Work may involve directing social workers, counselors or probation officers.

Has a Bright Outlook

Median Salary: $77,030

Possible job titles include: Program Director, Program Manager, Social Services Director, Vocational Rehabilitation Administrator.

Explore Career

Agents and Business Managers of Artists, Performers and Athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Has a Bright Outlook

Median Salary: $84,900

Possible job titles include: Agent, Booking Agent, Talent Agent, Theatrical Agent.

Explore Career

Project Management Specialists

Analyze and coordinate the schedule, timeline, procurement, staffing and budget of a product or service on a per project basis. Lead and guide the work of technical staff. May serve as a point of contact for the client or customer.

Has a Bright Outlook

Median Salary: $98,580

Possible job titles include: Project Manager.

Explore Career

Meeting, Convention and Event Planners

Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.

Has a Bright Outlook

Median Salary: $56,920

Possible job titles include: Conference Planning Manager, Conference Services Manager, Convention Services Manager (CSM), Events Manager.

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Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

Has a Bright Outlook

Median Salary: $82,510

Possible job titles include: Director, Program Director, Program Manager, Programming Director, Station Manager, Newscast Director, Production Director, Television Program Director.

Explore Career

Coaches and Scouts

Instruct or coach groups or individuals in the fundamentals of sports. Demonstrate techniques and methods of participation. May evaluate athletes' strengths and weaknesses as possible recruits or to improve the athletes' technique to prepare them for competition. Those required to hold teaching degrees should be reported in the appropriate teaching category.

Has a Bright Outlook

Median Salary: $45,910

Possible job titles include: Baseball Coach, Basketball Coach, Coach, Football Coach.

Explore Career

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

Has a Bright Outlook

Median Salary: $64,600

Possible job titles include: Sales Representative.

Explore Career

Customer Service Representatives

Interact with customers to provide basic or scripted information in response to routine inquiries about products and services. May handle and resolve general complaints. Excludes individuals whose duties are primarily installation, sales, repair, and technical support.

Has a Bright Outlook

Median Salary: $39,680

Possible job titles include: Account Representative, Client Services Representative, Guest Service Agent, Member Services Representative.

Explore Career

Real Skills for Your Career

Core courses address esports as an industry, its history, ethical and legal issues, and career exploration and orientation. They also cover the business of esports, its marketing and governance, and event marketing specific to esports events, as well as a senior capstone and internship.

Courses outside the core broadly cover entrepreneurship and business planning, personnel and brand management, media promotion and marketing, and primary business skills (accounting, economics, finance and marketing).

The program focuses on learning that prepares you for esports specific business, management and marketing occupations, as well as how to plan entertainment events and manage those kinds of venues.

Meet Your Community

The Esports Business and Entertainment family will inspire and support you.

  • Christopher Scroggins portrait

    Christopher Scroggins

    Professional highlights:

    • Instructor of Esports at Shenandoah University from 2019-2022.
    • Co-founder of Esports Development and Growth Enterprise (EDGE), helping institutions and companies develop and grow their esports organizations.
    • Co-founder of the National Scholastic Esports League (NSEL).

FAQs

Common questions and answers about Esports Business and Entertainment.

  1. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. The burgeoning industry has had an increase in viewership and revenue year-over-year and continues to grow.

  2. Esports is a financially lucrative industry. It is predicted that the revenue for global esports will top $2.3 billion in the next couple of years. Additionally, esports is a subsidiary of the greater gaming industry, which continues to grow and boasts more annual revenue than the music and film industries combined. This growth will expand the number of employers looking for qualified individuals with esports and business knowledge.

  3. Students gain hands-on experience from internships, class projects, working with the 91ÌÒÉ« competitive esports team and setting up and hosting tournaments.

    The growth in Esports over the last 5 years has created the need for business professionals who are experienced in the industry. It is predicted that it will continue to expand in revenue, and in the numbers of gamers and followers. The Esports Business and Entertainment major is designed to better prepare learners to fulfill the future roles within the esports industry.

  4. Students will get careers in various areas after graduation. Depending upon the area they enjoy, learners will be able to enter into esports and fulfill roles that involve management, business administration and digital media. Or, outside of esports, students will be able to apply their knowledge to launch a career in sports, entertainment and other prominent industries.

  5. It is anticipated that the professional esports industry will continue to rapidly grow in future years. With this in mind, the professional scene provides opportunities for multiple career pathways and it can be expected that even more career pathways will be created over time.

    Esports in academia is no different, and is growing rapidly at the K-12 and collegiate level! This growth has begun to launch esports career pathways in education that provide ample opportunities for student engagement and skill development. There are now HUNDREDS of job openings in collegiate esports, and K-12 institutions are considering adding additional staff positions to better support their esports initiatives.

Places and Spaces

Learn about all of the places and spaces you'll learn in.

91ÌÒÉ« Esports Arena

Under Construction

The 91ÌÒÉ« Esports facility at University Place is home to our varsity Madden, Rocket League, Valorant and Call of Duty teams and is where they compete in leagues and tournaments throughout the year.


  • It's the next-best thing to being here – you can virtually tour residence halls and the 91ÌÒÉ« Morgantown Campus.

  • You will have it all here — epic traditions, quality academics and a supportive community that feels like home.
  • Visit
    Experience 91ÌÒÉ« in person and start imagining life as a Mountaineer!

Admission Requirements

To be admitted to 91ÌÒÉ«'s Esports Business and Entertainment major, first-time freshmen must meet 91ÌÒÉ«'s . Interested in transferring? Review the .

Tuition and Aid

How much does Esports Business and Entertainment at 91ÌÒÉ« cost? And how can you save?

Tuition and Fees

Estimated rates are available on our tuition website. Anyone who is not a current West Virginia resident, including international students, will be charged non-resident rates.

Scholarships

Estimate your eligibility for merit scholarships at 91ÌÒÉ« Morgantown.

Find Scholarships

Net Price Calculator

Estimate your cost of attendance and eligibility for financial aid and scholarships at any 91ÌÒÉ« System campus.

Ways to Save

Here are a few ways for you to save on the cost of attending 91ÌÒÉ« in addition to university scholarships.

Financial Aid

The most important step toward funding your future with financial aid for the Esports Business and Entertainment major is submitting the Free Application for Federal Student Aid, or FAFSA.

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to 91ÌÒÉ«.

Review the to see if your institution is listed.

Ready to take the next step?

Learn how to join the 91ÌÒÉ« family.

Want to know more about Esports Business and Entertainment at 91ÌÒÉ«? Fill out our request form to receive more information.

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